Case Studies - Agency Partners

Middlesbrough PCT


“Middlesbrough PCT has worked with Youth-Bytes for 2 years now. We initially developed the programme within the University of Teesside and recently conducted an evaluation of the programme. We always been impressed with the professionalism and efficiency of the Youth-Bytes team and following a positive evaluation we are now looking to roll the programme out across all 6th form colleges in Teesside.

What Youth-Bytes offers is the ability to provide health and health promotion information quickly, easily and in a format that is accessible to many young people as well as sign-post the intended audience to the most appropriate web-based resources. It also enables us to trial fairly easily creative approaches to communicating with young people. Considerable thought and energy goes into the development of the creative and web resources and I’m really pleased to see this work broaden to encompass theoretical approaches using social norms theory.

I would be more than happy to recommend this work to other PCTs.”

Dr Peter Heywood, Middlesbrough Director of Public Health

communication at the heart of education